Hi! It’s not really necessary, but in today’s world, it can’t be denied that most people spend a lot of time online. Initially, you must determine your target market. Then, what platform do you think they use the most. For instance, if it’s the millenials and gen z, maybe you can start not with a website, but in a social media page first. You can try facebook as it is the most used and most popular among the social media sites today.
After that, create a marketing strategy. How will people see you? It can be through shares or comments. Once you’ve established your business’ identity, you can create a website for a more stable and hands on management. Make sure to link it on (and also your contact information) your previous social media page.
Reaching out to your customers will create a huge impact in marketing your products.