What is the difference between SEO and SEM?

What is the difference between SEO and SEM?

The process to rank keywords in major search engines and get traffic from organic results can be called SEO, SEM more broadphase involving PPC and paid marketing too. If you are going to run any of these campaigns make sure you get a good analytics program like GA or gostats to check your efforts or roi from paid marketing.

SEM is the big term as SEO is the part of SEM

SEO is Search Engine Optimization and SEM is Search Engine Marketing. SEO is related to the Organic Search / Rank / Traffic while SEM is related to the Paid advertisements. Based on the number of click to the website - SEM is a Paid form of advertisement. An Digital Marketing Course can help you understand all the aspects of Digital Marketing. If you are in Mumbai then go for ITM Digital Marketing Institute, they offer 7 months weekend Course that covers all the major Digital Marketing Courses including SEO, SEM, SMO etc. Check out the institutes website to know more details.