What advantages and disadvantages can be attributed to the hiring of an external marketing research

what is the advantages and disadvantages can be attributed to the hiring of an external marketing research supplier?
ZHELLA
Asked Jul 08, 2015
Advantages:
1. The most effective aspect of market research agency is the sheer reach that it promises a business.
2. Market research agency helps minimize business losses.
3. Market research agency helps keep a close watch on your competitors.

Disadvantages:
1. Some time searching online is not sufficient to select a good market researching company from big database.
2. In most cases, companies use online survey and tracking. But Many times they cannot provide effective results as you need. You may ask to them follow quantitative data and qualitative data approach.

Source: http://www.impetus-research.com/
binysharma
Answered Mar 15, 2016
advantage: minimum loss
hanery
Answered Apr 07, 2016

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