Can I use a big company's logo for a local businesses contest poster?

I'm designing a contest poster for a local car dealership, and they've got a trip to Universal Studios as the 1st prize. I'm wondering if it's okay to use Universals logo and a few of their rides in the background to advertise the trip there?

I'm sure the company hasn't spoken to Universal themselves, and they can't give me a definite answer.

I would ask the company for permision, and then go from there. Just to be sure you dont have to pay a fee for using their logo w/o permision or something.