What is meant by pay per click

Asked Mar 27, 2014
Pay per click is an internet marketing formula used to price online advertisement, Company that has placed an advertisement on a websites will pay internet publisher agreed PPC rate when ad is clicked, it is not means that sale is made or not.
Answered May 23, 2014
The importance of PPC depends on the ability of a business to properly read their data, make adjustments to advertising campaigns, wait for new data to arrive, and then measure the effectiveness of their changes. This area of ‚Äč‚Äčadvertising is very rich data and gives marketers a very granular level of data, and advertising control. Online advertising allows you to show your ads to those who are interested in your products and services while filtering out those who are not. And you can track whether those people have clicked on your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices desktops, laptops, tablets, and smartphones.

PPC tools that you will need in 2021

1. Invoca
2. Twilio
3. Call Rail
4. Google Analytics
5. Twitter Analytics
6. Unbounce
7. LeadPages
Answered May 15, 2021
Edited Apr 27, 2022

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