Rangoli garments store is a reputed retail store in ludhiana, mr. kamal deep , the proprietary has s

Case Study:
Rangoli garments store is a reputed retail store in Ludhiana, Mr. Kamal deep , the proprietary has seen it grow strength to strength over the last 20 years, the store prides for quality products and enjoys a good image in the market. In recent year, many department store have come up in the adjoining areas and slowly the competition is hitting up. Mr., Kamal deep major concern is about wasting patronage to the bigger store as they are offering substitutes products at lower prices. He knows he can’t complete on process thought he prides himself on quality products and excellent customer service

What is the key issue in the case?
2. Since Kamal deep can’t compete on price, should he introduce changes in the other elements of marketing mix elaborate your viewpoint.
Asked Mar 18, 2014

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