At its most basic level, Google PPC advertisers pay to show ads in one of two different ways: (1) showing text ads in response to a search someone enters into Google search engine or (2) showing visual (image, email or video) ads to people based on what topics they are interested in or websites they visit.
Needless to say the algorithms employed by Google to interpret user interests, price the clicks and display results is highly complex and frequently changing.
For search advertising a real-time, online auction is held every time someone searches for a topic. That auction takes into account what advertisers are willing to pay for keywords and other inputs derived from machine learning such as ad rank, quality score and expected click-through rate to price the clicks and where to place the ad on the search results page.
Data Bid Machine offers a vital pay per click bid management software to support a brand’s online marketing campaign. Data Bid Machine helps businesses in optimizing the latest ad technologies to boost online activity on their website and to save valuable financial assets.