The most important and concern things for the most marketer are increasing conversion rate and reducing conversion cost.
Below are factors to boost conversion in PPC campaign:
1. Landing Page:
To maximize clicks and traffic we need a high converting landing page.
2. Quality Score:
Quality score is important, it is the indicator of campaign performance.
To improve quality score you need to focus on:
• CTR
• Keyword
• Ad-Group
• Landing Page
3. Variation:
Test different heading, ad copy variation for landing page and check most performing heading and ad copy.
4. CTR:
Improve the title, content, and placement of ad to get better CTR ratio.
5. Negative keywords.
Integrate proper negative keywords.
PPC is a powerful marketing platform, to impact the audience and boost sale you can find best Ad copy tips: https://www.radon-media.com/blog/10-ad-copy-tips-impact-audience-boost-sales/
Answered Feb 05, 2019
Edited Feb 05, 2019