What is Research? Why do we need research in Management?

I am a student and I was given this assignment as described above. However, for clarity I would like to repeat the questions as below:
What is Research? Why do we need Research in Management? Differentiate between Methods and Methodology.
Asked Jun 14, 2010
In order to understand the diverse preferences of the consumer markets, it is important to conduct market research.This will management to understand whether you need to improve products or services or if bring any changes in them.

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Answered Apr 13, 2016
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