What is the segmentation base of cofee that you consider best for targating customer

for each of the product indetify the segmentation base that you consider best for targeting customer?
a)cofee b)soups c)home exercise equipement d)mobile phones e)fuel efficient small car
Asked Apr 03, 2010
Demographic base: Age segmentation
Typical regular coffee consumer is over 35 years – 75% of market
Non regular is under 35 years - 25% of market
Behavior base: Benefit segmentation
Consume for taste enjoyment (coffee shop)
Consume for the “wake up” effect (Nestle)
Answered Aug 12, 2010

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