VW’s previous tagline was “Aus Liebe zum Automobil,” which was launched at the 2003 Frankfurt Show and translates into “For the love of the automobile.” Unlike the previous slogan, the new one is better because it translates to roughly the same meaning in many of the world’s major languages, reports Automotive News.
" Das Auto " means " the car " but used as a shorter, catchier phrase, For the love of the Automobile.