What is Menu Engineering for Restaurants?

Share what you know about menu engineering!!
For me, Menu Engineering is comprised of five key areas:

• Psychology (perception, attention, emotion/effect)
• Recipe construction and the best balance between quality and cost
• Managerial Accounting (contribution margin and unit cost analysis)
• Marketing & Strategy (pricing, promotion)
• Graphic Design (layout, typography)
RobertAncill
Asked Aug 25, 2017
menu engineering is the process of breaking down your menu item by item, analyzing each item's performance and then adjusting based on those metrics.
worldwidemenuco
Answered May 11, 2019

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