5 Dominant Social Media Marketing Techniques
1. Social Media Marketing Technique - SM Brand Management
This is the most common technique that the “experts” promise to do. This includes creating and maintaining a blog and Twitter Account, engage people who are interested, share valuable things in your industry, and eventually build up followers, visitors, and trust. It might even involve maintaining a Facebook Fanpage (not effective if you DO NOT already have a strong brand established) or a LinkedIn group.
2. Social Media Marketing Technique - SM Targeting
Social Media Targeting is where you find individuals on social media platforms one by one and engage them about your services. This includes finding and tweeting people on Twitter based on their description or keyword tweets, contacting someone directly on LinkedIn for a B2B sale, or commenting on a blogger’s post.
3. Social Media Marketing Technique - Marketing Gamification
Marketing Gamification is when you create your own viral content that usually indirectly promotes your brand or services. This includes creating a viral video, hosting a competition, or creating a novel site that’s just to get peoples’ attention. Some examples of those, respectably, are the T-Mobile Plaza Dance, Dikembe Mutombo’s 4 1/2 Weeks to Save the World, and Compare The Meerkat.
4. Social Media Marketing Technique - Social Bookmarking Promotion
Social Bookmarking Sites are services where people share resources via a reference URL instead of the content itself. These sites include Digg, StumbleUpon, Mixx, Delicious and dozens more. The goal for this technique is to get on the front page or get top ranked on these sites, driving tons and tons of traffic to your website.
5. Social Media Marketing Technique - SM Influencer Campaign
This is pretty much having influencers who are popular bloggers, tweeters, video makers and such promote your product/services for you. This is probably the most effective and powerful ways of doing social media marketing. The biggest problem with Social Media Brand Management is that it takes too much time to build that trust with the online audience, ranging from months to years. In an Influencer Campaign, you are leveraging the engagement and trust others have built for months and years. This creates the strongest form of traffic because not only can it create hundreds of thousands of visitor, it also has a very high brand building and conversation rate since it is through a trusted referral.