What is the difference between SEO and SEM?

Asked Aug 11, 2015

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The difference between SEO and SEM is that search engine optimization is a part of search engine marketing. The aim of both the process is to increase visibility in search engines . SEO is about optimizing the web property to get better ranking in search result , while SEM goes beyond SEO. It involves other methods also to get more search engine visitors like PPC advertising.
Answered Aug 11, 2015
SEO (Search engine optimization) and SEM (Search engine marketing) is part of the digital marketing. SEO is helping to improve the speed and organic ranking (Google) of the website. Search engine marketing is the Internet marketing that promotion of websites and increasing the visibility in search engine results pages (SERPs) through ads and optimization. SEM is a process of gaining the website traffic by purchasing ads on the search engine.
Answered Mar 08, 2018

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