So why does it seem that myfreecams is crazy expensive?

here on the FAQ page for myfreecams it says 550 tokens cost 50.00 bucks
and a 5min private show would cost 300 tokens. so for about 50.00 dollars you would get almost 10min.
http://www.myfreecams.com/mfc2/static/faq.html#howmuch

So I just dont understand why anyone would drop 50.00 bucks for 10min.
i mean it takes me 5 min just to get hard and start enjoying the show . and I would need at least 30-40 min to get off.

so is this really the prices or am I just reading this really wrong? can someone who has used this service tell me about their experience?
thanks guys