How can I devise an online strategy for social media?

You can do that by adapting meticulously to all the steps of an e-strategy that you can find here http://www.researchomatic.com/social-media-strategy-for-ecommerce-144239.html

Social media sites have millions of users from all over the world from different countries and communities.
It is the best way to spread message to a large group of people quickly, you can promote your online business, brand, your skills, get information and much more..
You can try SocioBoard for making better online strategy, its a superb social media listening tool that can help you improve your brand reputation and effective promotion.

You can devise an online strategy for social media by visiting this below mentioned website:
https://www.exaalgia.com/