Shopping online will give you lots of extra benefits, which we cannot expect doing from jewelry store. Diamonds should are very precious and highly valued. No one buy diamond on a regular basis. Jewelry store do not have large inventories with them. So the option to choose from the variety is less. You end up paying much higher than what you could have brought online. One of the benefits of buying it online is reduced overhead cost in online. Before you buy any diamond, know and understand the 4c's of diamond. Check if the online portal is genuine and they have secured online transaction. Whether they have any return policy. If its insured. After you check its authenticity you can proceed with the shopping. On three occasions I had purchased jewels from www.b2cjewels.com There are many other brands which you can try them.
Online shopping gives you following benefits.
Price: Due to less overheads, the price quoted online will always be lesser than the jewelry store.
Offer: There are loads of offers and discounts while buying online.
Buying pressure: The seller at jewelry store will pressurize you to buy but thats not the case online.
Return policy: Buying online will have 30 day return policy.
I always buy online and I recommend others also to make the best use of the budget.