Develop a mission statement for C.J.’s reflecting its core business and the new approach.

Create a Means-Ends Chain (10 points)
C.J.’s is a restaurant chain with 684 outlets in 41 states. The chain’s restaurants serve over 300,000 customers per day. C.J.’s competes with chains such as Applebee’s and Chili’s, catering to the more than 40% of adults who eat out at a restaurant on a typical day. Recently, however, C.J.’s revenues have leveled off. The chain’s marketing department reports that more and more customers are opting for a low-carb diet. C.J.’s signature fried onion appetizers and home fries are perceived as unhealthy. President Ethan Webber has convened his senior staff for a brainstorming session to change the company’s mission statements and develop a plan for implementing the new focus. The group has decided to change the chain’s menus, offer more low-carb options, refocus advertising, and cater more to health-conscious consumers.
1. Develop a mission statement for C.J.’s reflecting its core business and the new approach.
2. Develop four strategic goals for top management.
3. Develop four tactical goals for district managers.
4. Develop four operational goals for individual store managers
aleenakate
Asked Nov 15, 2012
Edited Nov 15, 2012
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Rob
Answered Nov 15, 2012

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