Four Service Characteristics this one is in marketing please help me

1. What characteristics should a brand name have – think of L’Eggs Pantyhose, Bisquik (quick biscuits), Betty Crocker Cake Mix, Kleenex (thought to ponder-- is Kleenex a brand name of a type if product), Hamburger Helper – now answer the question.

2. Explain the “Four Service Characteristics?
3. Provide a service you have used and how that company used the Four Service Characteristics – if they were successful explain why and if they were not successful explain why?

Charting services is commonly used in the display of statistical analyses. A chart is a graphical design of data, in which the data is characterized by symbols, such as bars (bar diagram), lines (line chart), or slices (pie chart). A chart may represent numeric data, functions or kinds of qualitative compositions.

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