Is it appropriate to be asked for a 20,000 affliate fee for working with an established company?

I am investigating a company that is fairly new and owner has been featured on a cable tv channel. The owner is advertising that you can become an affliate but also is asking for a $20,000 affliate fee. It is almost as if you are an employee in a way. You are asked to fill out info about your employement history and educational history. The owner wants to know how funds will be provided.
Asked May 29, 2012
Affiliate fees are normally paid by businesses that benefit financially from a another web site or broadcasting content provider. The question here is how much you will benefit from the affiliation. That's hard to predict. In my view percentages work better than flat fees. That way, you only pay when you benefit and they only get paid when they meet the expected results.

It's not unreasonable for a business to want verification information when they are going to publicly identify themselves with other products and services. They don't want to get hooked up with someone that can't fulfill their part of the deal or worse yet, turns out to be a scam artist.
Answered May 29, 2012
Edited May 29, 2012

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