The 1950's decade was the period when the distribution of monochrome television sets, transmitting stations and programming made a dramatic rise. It was followed by color in the 1960s. The "colour supplement" was added to the G.B. licensing fee in 1968. The chief reason (by far) for the 1960's cinema decline has to be the impact of television.
In addition, the rising world interest in British Rock music as a result of the Beatles great success took a larger share of the public recreation budget while the impact of the 1960's drug culture produced a general declining interest in movies.
I'm not sure about your part of the world but in the US, cinema owners tried to lure back the audiences with:
* Dinner theaters, a combination restaurant and cinema.
* Matinee special prices
* Cinemas in shopping malls
* Cinemas showing a number of different movies simultaneously with fewer seats in each viewing area.
Some numbers including a graph from Parliamentary research, Page 27:
http://www.parliament.uk/documents/commons/lib/research/rp99/rp99-111.pdf
UK Film Council
http://www.ukfilmcouncil.org.uk/media/pdf/f/i/CIReport_010709.pdf
Answered Mar 04, 2012
Edited Mar 04, 2012