What is Brand Market Research?

http://www.brandchannel.com/papers_review.asp?sp_id=762

Brand Research means constructive process created in such a way that, on execution it delivers a commendable competitive advantage to your firm. It does so by helping you create a valuable connection and relationship with your prospects, which will build brand equity and increase the value of your brand in their minds.

1.Determine customers' reactions (positive and negative) in the market for a product/organization like yours
2.Learn promotional/advertising mediums used by clients/prospects when searching for a product like yours
3.Compare your organization and product/services against 2-3 competing firms
4.Assess the current perceptions on the brand image of your company/product
5.Develop value proposition
6.Positioning strategies

Creating a strong brand - be it a service, product or corporate brand - can be a driving force for sales in the competitive markets today.
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