What is path analysis in market research?

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Asked Aug 23, 2011
Path analysis uses statistics to determine cause-effect relationships.
The term is also used for studying how Internet users get to a particular web site.
Answered Aug 23, 2011
Edited Aug 23, 2011
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Answered Aug 28, 2015
Path analysis is a type of Structural Equation Modeling (SEM). The Path analysis involves testing a theoretically or empirically determined specific pattern of relationship among a set of variables. It provides a graphical representation of a set of algebraic relationships among variables that concisely and visually summarizes those relationships. Researcher can not only examine the direct impact of a predictor on a dependent variable, but also see other types of relationships, including indirect and spurious relationships.

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Answered Mar 04, 2018

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