Watermelon is the perfect summer fruit. It symbolizes summer barbecues, picnics in the park and the last day at school. Not surprisingly, watermelons are also big business. In fact, the U.S. Department of Agriculture reports that over 3.5 billion pounds of Watermelon was consumed in 2000, which amounted to over 15 lbs. per person. Entrepreneurs seeking to enter the watermelon marketplace as a broker must consider a number of factors.
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