Well it's because we're in hard times. As the prices of electricity, water, gas go up, so does the prices of the vegetables to pay for those other things. Profit needs to be made. Also there's a small amount of greed there. I mean some people would be like "Well seeing as I have to up the price a dollar to compensate for rises in gas prices, I'll just raise it a dollar and 10 cents for a little more profit." that kind of thing. Anyways, overall, even though it doesn't have far to go, the fact is everything involved in getting it there causes the price to go up. Also, it helps to pay for the store too. Lighting, refrigeration, water, packaging, etc...